Performance based outbound marketing

30 qualified sales calls in 60 days. Guaranteed.

We'll build and launch your outbound campaigns at no cost. You only pay when we deliver qualified calls to your calendar.

No setup. No retainer. No risk.

Book a callWatch the 6-min walkthrough
Watch the 6-min walkthrough

The whole thing, in six minutes.

The system, the math, the guarantee - narrated with charm.

Ryan Humphries · Founder6:20
The 30/60 walkthrough.

A wellspring of qualified calls.

Eight engineered layers running in tandem for one client at a time. Signal, research, messaging, reply handling. Every layer built so calls land on your calendar without you touching the engine.

Phase 00 - Foundation

Before we send a single email, we learn your business cold.

Before we touch outbound, we sit with you, interview your closed-won customers, study the deals that got away, and stress-test your offer for cold traffic. What converts a warm referral doesn't always convert a stranger. We tune what needs tuning, then write the messaging from those conversations.

ICP · v1 helix.io
FIG. 00 · 17 sources → ICP v1
Phase 01 - Signal

We don't guess when to reach out. We watch the entire internet.

We watch about 30 places online where your buyer drops clues they're ready to buy. New hires, funding rounds, product launches, exec moves. When two clues land on the same company, that company moves to the top of the list.

jobs funding execs news events COMPELLING EVENT funding + VP · 24h
FIG. 01 · 30 sources → compelling event
Phase 02 - List

Lists are built one prospect at a time, by hand, layered with signals.

Lists come from two sources: companies showing real buying intent, and verified ICP accounts without an active signal yet. Both get scored and tiered one at a time before anyone gets a message. Signal-led prospects get the most personal outreach. Volume comes from verified-ICP accounts.

2,184 ACCOUNTS scored 0–100 TIER 1 white-glove TIER 2 hi-personal TIER 3 automated
FIG. 02 · scored → tier routing
Phase 03 - Reach

Every message is built for one person, in real time, at the right moment.

Every email is written for one specific person, the moment we send it, using whatever signal made them relevant that day. We follow up across LinkedIn, SMS, and voice in an order proven to get replies.

SIGNAL SIGNAL SIGNAL JIT COMPOSER one message EMAIL LINKEDIN SMS VOICE
FIG. 03 · just-in-time → 3 signals, 4 channels
Phase 04 - Reply

Replies in your voice. Operator on every edge case.

When prospects reply, the system answers in your trained voice in real time. Every reply gets operator review before send for the first few weeks. Nothing leaves that doesn't sound like you.

Sarah Chen VP Sales, Helix BOOKED Mike Yu Head Growth, Stripe NURTURE Devon Reed CMO, Mercury RE-ROUTE Andre Lim VP Sales, Vanta BOOKED
FIG. 04 · every reply → classified, routed, booked
Phase 05 - Follow-through

Booked is not showed-up. We close every gap.

Some prospects say yes on the first message. Most don't. The system nurtures the maybes until they're ready, books them when they say yes, drops something valuable in their inbox 24 to 48 hours before the meeting to keep them warm, staggers reminders so they show up, briefs you on the prospect right before the call, and lands a recap in your inbox the moment it ends. If they no-show, we get them rebooked.

MEETING · TUE 2:00 PM CLOSED Pre-meeting brief delivered Meeting taken Recap in inbox, immediately
FIG. 05 · brief, meeting, immediate recap
Phase 06 - Optimize

Scientific process applied to every campaign, every week.

Every week we run controlled experiments on the parts of the campaign that matter most. Whatever wins gets shipped to everyone. The system keeps getting better, not noisier.

VARIANT A VARIANT B VARIANT C VARIANT D promoted testing testing killed
FIG. 06 · A/B/C/D → promote the winner
Phase 07 - Collaborate

Operator-in-the-channel. Not behind a CS layer.

You'll have a Slack channel directly with me from day one. If you want to change the targeting, the messaging, or the cadence, I get it live the same day. No client success layer, no email tag.

# wellspring-helix LIVE CO client 2:14 PM soften the cold opener? RH ryan 2:16 PM live in 2 min.
FIG. 07 · slack day-one, operator in channel
ICP DOSSIER · DRAFTING PHASE 00 · helix.io

Reverse-engineering Helix's closed-won motion.

11 customer interviews · 4 win-loss · 2 founder sessions

interviews win-loss founder sessions ICP · v1 helix.io DOSSIER · IN-FLIGHT
FIG. 1 · ICP synthesis · 17 sources
Sessions logged17
Compelling events12 mapped
Headcount band80–400
ARR band$5M–$50M

We reverse-engineer your closed-won motion before we ever touch outbound. Discovery first.

SIGNAL LEDGER · LIVE PHASE 01 · 30 sources

Two signals on one account — compelling event.

≈ 30 sources watched continuously · 14:32 utc

jobs funding exec hires news events COMPELLING EVENT funding + VP hire · 24h
FIG. 1 · helix.io · 2 signals · 24h
Sources30
Signals · 24h1,284
Accounts watched2,184
Events flagged+1 · Helix

Funding round and a new VP of Growth — same day. Routed to white-glove.

PROSPECT QUEUE · REVIEWED PHASE 02 · 2,184 scored

Curated leads. Scored 0–100. Sorted by fit, not by guess.

Tier 1 white-glove · Tier 2 hi-personal · Tier 3 automated

SCORE 0–100 TIER 1 white-glove 80–100 TIER 2 hi-personal 60–79 TIER 3 automated < 60 94 68 41
FIG. 1 · routing · scored → tier
Curated leads2,184
Tier 1 white-glove42
Tier 2 hi-personal186
Avg score · cohort73

Real intent. Verified ICP. Signal over noise.

JIT COMPOSER · ASSEMBLED PHASE 03 · 14:22 utc

Built for one person, at one moment, across four channels.

Sarah Chen · VP Sales, Helix · multithreaded

funding VP hire linkedin post COMPOSER email linkedin sms voice
FIG. 1 · jit composer · 3 signals → 4 channels
Signals routed3
Channels live4 / 4
Assembled in8s
Cadence windowD-0 → D-28

“Sarah — saw the new VP Growth post yesterday. Curious how that changes the outbound stack.”

INBOX · LIVE PHASE 04 · 14 today

Every reply sorted. Operator on the ones that matter.

inbox · 14:32 utc classifying
Sarah Chen · VP Sales, Helix — “Thursday 2pm works. Send the link.” booked
Mike Yu · Head Growth, Stripe — “Curious — what does deliverability look like at our scale?” nurture
Lila Park · RevOps, North — “Got it. Booking for next week.” booked
Devon Reed · CMO, Mercury — “Wrong person — try our Head of Demand.” re-route
Jordan T · CEO, Mercury — “Remove me please.” unsub
Andre Lim · VP Sales, Vanta — “Yes let’s talk. Tuesday or Thursday next week?” booked
Replies today14
Booked3
Operator-reviewed3 / 14
Voice matchtrained

Trained on your voice. Audited every night. Operator on every booking and every edge.

BOOKING · CONFIRMED PHASE 05 · helix

Booked is not showed-up. We close every gap.

Thu · Nov 142:00 PM PT
confirmed
SC
Sarah Chen
VP Sales · Helix · Series B
Pre-call prep + plandelivered T-1d
Value drop · email T-1ddelivered
24h reminder · smsdelivered
1h reminder · smsdelivered
Client confirmed?confirmed
Post-call summarylands immediately
Booked17/30
Show rate90.9%
Summary4 min
No-show rate9.1%

Pre-call prep delivered. Summary lands the moment the call ends. Every time.

WEEK 04 · TEST RESULTS PHASE 06 · subject lines

Three killed. One shipped.

A“Quick question” 9.2%
killed
B“Saw your launch” 12.4%
killed
C“{event} — worth 10 min?” 19.7%
routing 80%
D“Re: {launch}” 11.1%
killed

→ winner promoted · n = 2,400

Tests run4
Routed to winner80%
Lift vs baseline+114%
Spam rate0.18%

Kill what’s not working. Promote what is. Every week.

SHARED CHANNEL · LIVE PHASE 07 · #wellspring-helix

Operator-in-channel. Not behind a CS layer.

#wellspring-helix 3 online
AH
Alex (Helix) client09:14
can we kill the P.S. line in the email cadence?
RH
Ryan H. operator09:23
pulled. live in 2h.
+9m
AH
Alex (Helix) client11:30
confirmed. ship it.
RH
Ryan H. operator11:34
deployed. cadence-v2 live in 4 min.
+4m
Alex is typing
Avg reply9 min
Same-day editsmost reqs
Time to live< 24h
CS layers0

Edit at 09:14. Live by 11:34. One operator, no layers.

The guarantee

30 qualified calls in 60 days - or we keep working until you have them.

If we don't book thirty qualified calls to your calendar in sixty days, we keep running everything - your domains, your mailboxes, your messaging, your reply handling - at our cost, until we do. You're never out of pocket for the extra time.

REAL SKIN IN THE GAME.
30
qualified calls
60d
window
$0
extension fee
1
billing trigger

I only sign engagements I know I can win - that filter happens on the intake call, not at month two. If I take you on, I've already decided I can hit the number.

Why structure it this way?

I go first. That's the whole philosophy.

I built Wellspring because it's the solution I needed and it didn't exist. My philosophy is simple: I take on the entire risk in every engagement so it's an absolute no-brainer for you to come on board. You don't pay until I deliver. If I miss, I keep working until I don't.

I can structure it that way because I know what works. At Curv Group, the sales systems I built took us from three sales reps to twenty-three in three years, doubled conversion, took revenue from low seven-figures to multiple eight-figures. My sales playbooks closed SpaceX, Google, Netflix, Disney, SEGA, Nike and many other world-class brands. Before that, I built and sold a seven-figure software development agency.

I only work with operators and teams I trust, who I believe I can help, with enough meat on the bone to make it worth both our time.

3 → 23
sales reps
in 3 years
32M
sales generated
7-fig
prior agency exit
Ryan Humphries, founder of Wellspring
Ryan Humphries
Founder · Operator

Questions you're probably about to ask

Answered, plainly.

What's the actual cost per booked call? +
Quoted on the intake call. It depends on three things: who your buyer is, what a closed deal is worth, and how many calls a month you can actually take. Rule of thumb: priced so both sides win when the call closes. If it doesn't pencil for both of us, we won't pretend it does.
Do you do revenue splits or other creative deals? +
Open to it. Per-call pricing is the default because it's the cleanest alignment. Rev-share, hybrid, or other structures are on the table when they make sense. They just require more transparency into your systems. Bring it up on the intake call.
What's the difference between this and hiring an SDR? +
Two different things. An SDR is a body looking for a playbook. You build the system, they execute it. With me, the system comes with the operator: the ICP work, signal stack, messaging, reply agents, dedicated infrastructure, domain hygiene, all of it. A US SDR averages $85k OTE plus tooling, takes about three months to ramp, and books eight to twelve qualified calls a month once they're up. I cost nothing until a real call lands on your calendar. And if you're already running outbound in-house, this isn't either/or. There's no reason not to run both in tandem.
What does “qualified” mean? +
Three things have to be true:
  1. They match the ICP we agreed to at intake.
  2. They said yes to a call and a time. Sometimes they book the slot themselves, sometimes they reply “Tuesday at 6 works” and we book it for them. Either way, they chose.
  3. They know what your company does and want to hear more.
Cal.com fires the booking event. That's the only billing trigger. No call, no charge.
What happens if 30 in 60 doesn't hit? +
I keep running. Domains, mailboxes, messaging, reply handling, all at my cost until thirty qualified calls have landed. No new fee, no clock, no quiet handoff to a junior. If I underestimated your motion, I eat the cost of being wrong.
Will the messages match my brand voice? +
Yes. Before launch I study every public surface: your website, sales calls, your top closers' emails, demo recordings, investor decks, podcast appearances. I pull what's working and what's specific to how your team sells, then layer it on the cold-traffic principles that actually convert: short sentences, one idea per message, specific over abstract, no hedging. The result reads like your best closer wrote it on a day they had time.
Who owns the domains? +
You do. I operate them. If we ever part ways, the domains, the warmup, and the sender reputation transfer with you. No vendor lock-in by accident.
What's the cancellation policy? +
Just email/text me and we can turn off the leads and end the engagement. Easy.
How many clients do you take? +
An extremely limited number of active engagements. The ceiling exists because deep ICP work and voice training don't scale linearly. When I'm full, the booking link pauses until a slot opens.
Who am I actually working with day to day? +
Me. Not a junior, not a pod, not an account manager who relays things. The person reading your replies, tuning your messaging, and watching your domains is the same person on your intake call. If something breaks at 9pm, I'm the one fixing it.
Who do you turn away? +
Two filters: math and fit. Math kills it if LTV is too low for per-call pricing, if you can't absorb fifteen calls a month, or if there's no sales process to close them. Fit kills it if you're scope-creeping before we start, you need a regulated channel, or your buyer can't be reached on email or LinkedIn. We figure it out together on the intake.
How fast until the first booked call? +
Day 0: intake call.
Days 1–21: domain warmup, ICP build, system tuned to your voice.
Day 21: launch.
Days 21–30: first booked calls land.

The 60-day guarantee clock starts at launch, not at intake.

Book a call

Fifteen minutes to see if it's a fit.

No commitment until you're sure. No payment information collected at booking. If it's not the right fit, we'll let you know.

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