What's the actual cost per booked call? +
It depends on your market: how big it is, who your buyer is, and how much work it takes us to get you sales meetings. We do everything, so the effort varies a lot from client to client. Finding win-win economics is our number-one focus. If it doesn't pencil for both of us, we won't pretend it does.
Do you do revenue splits or other creative deals? +
Yes, absolutely. Often alongside pay-per-call, because that's the cleanest alignment. Rev-share, hybrid and other structures are all open when they make sense. They just require more transparency into your systems.
What's the difference between this and hiring an SDR? +
Two different things. An SDR is a body looking for a playbook. You build the system, they execute it. With us, the system comes with the team that runs it: the ICP work, signal stack, messaging, reply agents, dedicated infrastructure, domain hygiene, all of it. A US SDR averages $85k OTE plus tooling, takes about three months to ramp, and books eight to twelve qualified calls a month once they're up. We cost nothing until a real call lands on your calendar. And if you're already running outbound in-house, this isn't either/or. There's no reason not to run both in tandem.
What does “qualified” mean? +
We agree on the exact terms together before we start, but essentially three things have to be true:
- They match the ideal customer we agreed on.
- They said yes to a call and a time. Sometimes they book the slot themselves, sometimes they reply “Tuesday at 6 works” and we book it for them. Either way, they chose.
- They know what your company does and want to hear more.
What happens if 30 in 60 doesn't hit? +
We keep running. Domains, mailboxes, messaging, reply handling, all at our cost until thirty qualified calls have landed. No new fee, no clock, and the same team stays on it. If we underestimated your motion, we eat the cost of being wrong.
Will the messages match my brand voice? +
Yes. Before launch we study every public surface: your website, sales calls, your top closers' emails, demo recordings, investor decks, podcast appearances. We pull what's working and what's specific to how your team sells, then layer it on the cold-traffic principles that actually convert: short sentences, one idea per message, specific over abstract, no hedging. The result reads like your best closer wrote it on a day they had time.
What's the cancellation policy? +
Just email or text us and we'll turn off the leads and end the engagement. Easy.
How many clients do you take? +
We focus on quality over quantity. We keep a small team that works closely with each client, so we can deliver outsized value. We're not here to churn through customers. We want long-term relationships, working together for years.
Who am I actually working with day to day? +
Ryan, Scott and our team. Both founders are in your Slack channel from day one and stay involved in your account the whole way. Our team runs the day-to-day work: building your lists, launching campaigns and handling replies. Everyone works on a small number of accounts, so they know your business. If something breaks at 9pm, someone on our team is fixing it.
Who do you turn away? +
Two filters: offer and fit. Offer: some offers aren't ready for cold traffic. If we don't believe your offer will work, or your business isn't ready yet, we'll tell you honestly rather than take your money. Fit: joy is one of our core values. We want to work with good people who are smart, hardworking and fun, and who see the world the way we do.
How fast until the first booked call? +
Day 0: we meet and kick things off.
Days 1–21: research, market analysis, lead magnets, domain warmup, building your ideal customer profile, and tuning the system to your voice.
Day 21: launch.
Days 21–30: expect your first booked calls.
The 60-day guarantee clock starts at launch, not at kickoff.
